Textiles Ministry launches 'Swadeshi Campaign' to boost domestic demand for handloom and textiles
On 4 October 2025, the Ministry of Textiles announced a nationwide 'Swadeshi Campaign', running for 6 to 9 months, to boost domestic demand for handloom, handicrafts and textiles, especially among millennials and Gen Z.
Summary
On 4 October 2025, the Ministry of Textiles announced a nationwide 'Swadeshi Campaign' to boost domestic demand for handloom, handicraft and textile products. It will run for 6 to 9 months with the slogan 'Swadeshi Kapda Desh Ki Shaan – Yahi Hai Bharat Ki Pehchaan'. It targets urban millennials and Gen Z, and aims to present Indian textiles as symbols of pride and style. It will be linked with the PLI scheme for textiles, PM MITRA Parks and One District One Product, and will urge ministries, PSUs and schools to use Indian-made textiles. The Ministry put India's textile and clothing market at $179 billion in 2024, growing over 7% a year. It expects domestic demand to grow 9–10% a year and reach $250 billion by 2030.
Key facts
- Duration
- 6–9 months, nationwide
- Slogan
- Swadeshi Kapda Desh Ki Shaan – Yahi Hai Bharat Ki Pehchaan
- Market
- $179 bn (2024), AAGR >7%
- Target
- $250 bn domestic demand by 2030 (9–10% CAGR)
Practice MCQs 2 questions
According to the Ministry of Textiles (October 2025), what was the size of India's textiles and clothing market in 2024?
Show answer
Correct answer: B — $179 billion
PIB (Ministry of Textiles): India's textiles and clothing market was $179 billion in 2024, growing at an average annual rate of over 7%; domestic demand is expected to reach $250 billion by 2030.
With the Swadeshi Campaign and other initiatives, the Ministry of Textiles expects India's total domestic textile demand to reach what level by 2030?
Show answer
Correct answer: C — $250 billion
PIB: the Ministry expects domestic demand to grow at a CAGR of 9–10% a year to reach a total domestic textile demand of $250 billion by 2030.