Government launches Market Access Support intervention under Export Promotion Mission
The Commerce Ministry on 31 December 2025 launched the Market Access Support intervention under the NIRYAT DISHA sub-scheme of the Export Promotion Mission, mandating at least 35% MSME participation in supported events.
Summary
The Ministry of Commerce and Industry on 31 December 2025 launched the Market Access Support (MAS) intervention under NIRYAT DISHA, a sub-scheme of the Export Promotion Mission, to strengthen international market access for Indian exporters, especially MSMEs. MAS will support buyer-seller meets, participation in international trade fairs, mega reverse buyer-seller meets in India and trade delegations, based on a three-to-five-year calendar of events. At least 35% MSME participation is mandatory in supported events, and small exporters with turnover of up to ₹75 lakh in the previous year will get partial airfare support.
Key facts
- Intervention
- Market Access Support (MAS)
- Sub-scheme
- NIRYAT DISHA, Export Promotion Mission
- Activities
- Buyer-seller meets, trade fairs, reverse BSMs, trade delegations
- MSME share
- Minimum 35% in supported events
- Small exporters
- Partial airfare for turnover up to ₹75 lakh
Practice MCQs 2 questions
Under which sub-scheme of the Export Promotion Mission is the Market Access Support intervention, launched on 31 December 2025, implemented?
Show answer
Correct answer: C — NIRYAT DISHA
PIB (Commerce): the MAS intervention is being implemented under the NIRYAT DISHA sub-scheme of the Export Promotion Mission.
What minimum share of MSME participation has been mandated for events supported under the Market Access Support intervention?
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Correct answer: A — 35 per cent
PIB (Commerce): a minimum participation of 35 per cent MSMEs has been mandated for supported events.