Phase I of 'Aapki Poonji, Aapka Adhikar' camps on unclaimed financial assets held in 25 districts
Phase I of the 'Aapki Poonji, Aapka Adhikar' (Your Money, Your Right) awareness campaign on unclaimed financial assets was held in 25 districts across 13 States and UTs from 15 to 17 October 2025, the Department of Financial Services said.
Summary
Phase I of the three-month nationwide awareness campaign 'Aapki Poonji, Aapka Adhikar' (Your Money, Your Right) on unclaimed financial assets was held in 25 districts across 13 States and Union Territories from 15 to 17 October 2025, coordinated by the Department of Financial Services (DFS), Ministry of Finance. Camps were organised by State-Level Bankers' Committees and State-Level Insurance Committees with Lead District Banks, and citizens were helped through helpdesks and digital kiosks to trace and claim assets. The campaign, running from October to December 2025, was launched by the Union Finance Minister on 4 October 2025 in Gandhinagar, Gujarat, and follows a '3A' approach: Awareness, Accessibility and Action. Phases II and III follow in October–November.
Key facts
- Campaign
- Aapki Poonji, Aapka Adhikar (Your Money, Your Right)
- Phase I
- 15–17 Oct 2025; 25 districts, 13 States/UTs
- Coordinator
- Department of Financial Services
- Launched
- 4 Oct 2025, Gandhinagar, by Union Finance Minister
- Approach
- 3A — Awareness, Accessibility, Action
- Duration
- Three months, Oct–Dec 2025
Practice MCQs 1 questions
The 'Aapki Poonji, Aapka Adhikar' campaign on unclaimed financial assets follows a '3A' strategy. What do the three A's stand for?
Show answer
Correct answer: D — Awareness, Accessibility and Action
PIB (DFS): the campaign focuses on the 3A strategy — Awareness, Accessibility and Action.