World No Tobacco Day 2026: 'Unmasking the appeal – countering nicotine and tobacco addiction'
World No Tobacco Day was observed on 31 May 2026 with the WHO theme 'Unmasking the appeal – countering nicotine and tobacco addiction'.
Summary
The World Health Organization marks World No Tobacco Day every year on 31 May. The 2026 theme, 'Unmasking the appeal – countering nicotine and tobacco addiction', exposes how the industry designs and markets tobacco and nicotine products to attract children and young people. The campaign calls for bans on flavours and advertising, stricter packaging rules and better access to cessation support.
Key facts
- Day
- World No Tobacco Day – 31 May
- Organiser
- World Health Organization (WHO)
- 2026 theme
- Unmasking the appeal – countering nicotine and tobacco addiction
- Focus
- Industry tactics targeting youth; synthetic nicotine, flavours, marketing
Practice MCQs 2 questions
What was the WHO theme of World No Tobacco Day 2026?
Show answer
Correct answer: D — Unmasking the appeal – countering nicotine and tobacco addiction
WHO announced 'Unmasking the appeal – countering nicotine and tobacco addiction' as the 2026 theme.
World No Tobacco Day is observed every year on which date?
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Correct answer: B — 31 May
WHO and partners observe World No Tobacco Day every year on 31 May.