SF Prep Notes

TRIFED launches 'RISA – Timeless Tribal' brand and exclusive store in New Delhi

On 10 June 2026, the Ministry of Tribal Affairs through TRIFED unveiled 'RISA – Timeless Tribal', a premium brand for tribal textiles, embroideries and handicrafts, and opened its exclusive store at Connaught Place, New Delhi.

Summary

The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), unveiled 'RISA – Timeless Tribal', a premium brand for tribal textiles, embroideries and handicrafts, on 10 June 2026. Tribal Affairs Secretary Ranjana Chopra inaugurated the exclusive RISA Store at Gallery No. 2, Rajiv Gandhi Handicrafts Bhawan, Connaught Place, New Delhi. The brand aims to build a distinct identity for tribal products, strengthen market links for tribal artisans and support design development and product diversification.

Key facts

Date
10 June 2026
Brand
RISA – Timeless Tribal
Store
Rajiv Gandhi Handicrafts Bhawan, Connaught Place, New Delhi
Inaugurated by
Ranjana Chopra, Secretary, Ministry of Tribal Affairs
Agency
TRIFED

Practice MCQs 1 questions

Q1

'RISA – Timeless Tribal', launched in June 2026 with an exclusive store in New Delhi, is a premium brand of which organisation?

Show answer

Correct answer: A — TRIFED

RISA was unveiled by the Ministry of Tribal Affairs through TRIFED as a premium brand for tribal textiles, embroideries and handicrafts.

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