Sitharaman launches 'Aapki Poonji, Aapka Adhikar' campaign on unclaimed financial assets in Gandhinagar
On 4 October 2025 in Gandhinagar, Gujarat, Finance Minister Nirmala Sitharaman launched 'Aapki Poonji, Aapka Adhikar', a nationwide campaign from October to December 2025 to help citizens trace and claim unclaimed financial assets.
Summary
On 4 October 2025 in Gandhinagar, Gujarat, Union Finance Minister Nirmala Sitharaman launched 'Aapki Poonji, Aapka Adhikar' ('Your Capital, Your Right'). It is a nationwide campaign to help citizens trace and claim unclaimed deposits, insurance proceeds, dividends, mutual fund balances and pensions. The Department of Financial Services (DFS) coordinates it with RBI, SEBI, IRDAI, PFRDA and the Investor Education and Protection Fund Authority (IEPFA). It will run in all districts from October to December 2025, with digital demonstrations and helpdesks. Sitharaman named the '3 A's' — Awareness, Accessibility and Action — as its guiding principles. DFS Secretary M. Nagaraju said that as of August 2025, more than ₹75,000 crore of unclaimed deposits had been moved to RBI's Depositor Education and Awareness Fund. Unclaimed insurance proceeds exceed ₹13,800 crore, unclaimed mutual fund balances are about ₹3,000 crore, and unpaid dividends exceed ₹9,000 crore.
Key facts
- Period
- Oct–Dec 2025, all districts
- Principles
- 3 A's — Awareness, Accessibility, Action
- Unclaimed (Aug 2025)
- ₹75,000 cr+ deposits in RBI DEA Fund; insurance ₹13,800 cr+; MF ~₹3,000 cr; dividends ₹9,000 cr+
- Coordinator
- DFS, with RBI, SEBI, IRDAI, PFRDA, IEPFA
Practice MCQs 2 questions
The nationwide campaign 'Aapki Poonji, Aapka Adhikar' on unclaimed financial assets was launched on 4 October 2025 in which city?
Show answer
Correct answer: B — Gandhinagar
PIB (Ministry of Finance): FM Nirmala Sitharaman launched the 'Aapki Poonji, Aapka Adhikar' campaign in Gandhinagar, Gujarat; it runs across all States and UTs from October to December 2025.
The '3 A's' named by the Finance Minister as the guiding principles of the 'Aapki Poonji, Aapka Adhikar' campaign are:
Show answer
Correct answer: D — Awareness, Accessibility, Action
PIB: Smt. Sitharaman underlined the '3 A's' — Awareness, Accessibility and Action — as the guiding principles of the campaign.