Jyotiraditya Scindia launches Mission 'Senehjori' to make Assam's Muga silk a global luxury brand
On 2 June 2026, DoNER Minister Jyotiraditya Scindia and the Assam Chief Minister launched Mission 'Senehjori', a cluster-based initiative with an estimated ₹396–411 crore investment over three years to turn Assam's Muga silk into a high-value luxury textile ecosystem.
Summary
Union DoNER Minister Jyotiraditya M. Scindia, together with the Chief Minister of Assam, launched Mission 'Senehjori' – Assam Muga Silk USP on 2 June 2026, a cluster-based initiative to turn Assam's Muga silk sector into a globally competitive luxury textile ecosystem. Anchored by MDoNER in convergence with the Government of Assam, the Central Silk Board and the Ministry of Textiles, the Mission covers the value chain from host-plant cultivation and silkworm seed to reeling, weaving, branding, export, digital traceability and tourism, in districts including Jorhat, Sivasagar, Lakhimpur, Dhemaji, Dibrugarh, Tinsukia, Majuli and Sualkuchi. The Mission carries an estimated investment of ₹396–411 crore over three years, including ₹136–151 crore from MDoNER. Muga, described by the ministry as the world's only naturally golden silk and India's first GI-tagged silk, supports nearly 2.6 lakh rearer and weaver families, and Assam accounts for 90% of the world's Muga production.
Key facts
- Launched
- 2 June 2026, by Jyotiraditya Scindia with the Assam CM
- Mission
- Senehjori – Assam Muga Silk USP
- Investment
- ₹396–411 crore over 3 years (MDoNER ₹136–151 crore)
- Partners
- MDoNER, Government of Assam, Central Silk Board, Ministry of Textiles
- Clusters
- Jorhat, Sivasagar, Lakhimpur, Dhemaji, Dibrugarh, Tinsukia, Majuli, Sualkuchi
- Muga facts
- World's only naturally golden silk; India's first GI-tagged silk; Assam = 90% of world output; ~2.6 lakh families
Practice MCQs 3 questions
Mission 'Senehjori', launched by the Ministry of DoNER on 2 June 2026, aims to develop which product into a global luxury brand?
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Correct answer: B — Assam's Muga silk
Mission Senehjori – Assam Muga Silk USP aims to turn Assam's Muga silk into a globally competitive luxury textile ecosystem.
According to the DoNER Ministry (June 2026), Assam accounts for about what share of the world's Muga silk production?
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Correct answer: D — 90%
Scindia said Assam accounts for 90 per cent of the world's Muga silk production.
Consider the following statements about Mission Senehjori and Muga silk: 1. Muga is described as India's first GI-tagged silk. 2. The Mission has an estimated investment of ₹396–411 crore over three years. Which of the statements given above is/are correct?
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Correct answer: A — Both 1 and 2
Both are in the MDoNER release: Muga is India's first GI-tagged silk, and the Mission's estimated investment is ₹396–411 crore over three years, including ₹136–151 crore from MDoNER.