MeitY launches Digital Brand Identity Manual to standardise government websites
The Ministry of Electronics and IT launched the Digital Brand Identity Manual (DBIM) and held the first Chief Information Officer Conference in New Delhi on 18 February 2025.
Summary
On 18 February 2025 MeitY launched the Digital Brand Identity Manual (DBIM) and held the first Chief Information Officer (CIO) Conference in New Delhi, presided over by Minister of State Jitin Prasada and Secretary S. Krishnan. DBIM is part of the 'Gov.In: Harmonisation of Government of India's Digital Footprint' initiative and standardises colours, typography and icons across government websites. The launch included the DBIM toolkit, the Gov.In CMS platform, a Central Content Publishing System (CCPS) and social media campaign guidelines, along with a DBIM-compliant MeitY website.
Key facts
- Date
- 18 February 2025, New Delhi
- Launched by
- MoS Jitin Prasada; Secretary S. Krishnan
- Initiative
- Gov.In: Harmonisation of Government of India's Digital Footprint
- Components
- DBIM toolkit, Gov.In CMS, Central Content Publishing System, social media guidelines
Practice MCQs 1 questions
The Digital Brand Identity Manual (DBIM), launched by MeitY in February 2025, is part of which initiative?
Show answer
Correct answer: D — Gov.In: Harmonisation of Government of India's Digital Footprint
DBIM was launched under the 'Gov.In: Harmonisation of Government of India's Digital Footprint' initiative to give government websites a uniform identity.