CCPA fines Storia Foods and Mrs. Bectors ₹1 lakh each for misleading '100%' claims
The Central Consumer Protection Authority announced on 21 June 2026 penalties of ₹1 lakh each on Storia Foods and Mrs. Bectors Food Specialities for misleading '100%' claims.
Summary
The Central Consumer Protection Authority (CCPA), headed by Chief Commissioner Nidhi Khare, imposed penalties of ₹1,00,000 each on Storia Foods and Beverages Pvt Ltd and Mrs. Bectors Food Specialities Ltd (English Oven) for misleading advertisements using the expression '100%', the Consumer Affairs Ministry said on 21 June 2026. The CCPA directed both companies to drop the claims from packaging, websites and digital platforms, holding that '100%' is an absolute numerical claim that must match the product's actual composition. The CCPA acted under the Consumer Protection Act, 2019 and the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
Key facts
- Penalty
- ₹1 lakh each
- Companies
- Storia Foods and Beverages; Mrs. Bectors Food Specialities (English Oven)
- Issue
- Misleading '100%' claims
- CCPA head
- Chief Commissioner Nidhi Khare
- Law
- Consumer Protection Act, 2019; Misleading Advertisements Guidelines, 2022
Practice MCQs 3 questions
What penalty did the CCPA impose on each of Storia Foods and Mrs. Bectors Food Specialities for misleading '100%' claims (announced 21 June 2026)?
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Correct answer: C — ₹1 lakh
The CCPA imposed penalties of ₹1,00,000 each on the two companies.
Under which Act did the Central Consumer Protection Authority take action against misleading '100%' claims on 21 June 2026?
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Correct answer: D — Consumer Protection Act, 2019
The action was taken under the Consumer Protection Act, 2019 and the Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022.
Who heads the Central Consumer Protection Authority as Chief Commissioner, as stated on 21 June 2026?
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Correct answer: A — Nidhi Khare
The CCPA is headed by Chief Commissioner Nidhi Khare, with Anupam Mishra as Commissioner.