CCPA fines VLCC ₹3 lakh for misleading CoolSculpting fat-loss advertisements
The Central Consumer Protection Authority imposed a ₹3 lakh penalty on VLCC Limited for misleading advertisements on fat-loss treatments using the CoolSculpting procedure, it said on 23 August 2025.
Summary
The Central Consumer Protection Authority (CCPA) imposed a penalty of ₹3 lakh on VLCC Limited for misleading advertisements on fat-loss and slimming treatments using the US-FDA approved CoolSculpting procedure, the Consumer Affairs Ministry said on 23 August 2025. The ads claimed drastic weight and inch loss in a single session, though the procedure is approved only for localised fat reduction in specific body areas and for individuals with a Body Mass Index (BMI) of 30 or less. The CCPA had earlier fined Kaya Limited ₹3 lakh for similar CoolSculpting ads.
Key facts
- Regulator
- Central Consumer Protection Authority (CCPA)
- Penalty
- ₹3 lakh on VLCC Limited
- Issue
- Misleading CoolSculpting fat-loss ads
- Actual approval
- Localised fat reduction; BMI 30 or less
- Earlier case
- Kaya Limited fined ₹3 lakh
Practice MCQs 2 questions
In August 2025, the CCPA fined VLCC Limited for misleading ads on CoolSculpting. According to the CCPA, the procedure is approved only for localised fat reduction in individuals with a BMI of:
Show answer
Correct answer: B — 30 or less
The CCPA noted that CoolSculpting is approved only for localised fat reduction in specific body areas and only for individuals with a Body Mass Index (BMI) of 30 or less.
What penalty did the Central Consumer Protection Authority impose on VLCC Limited in August 2025 for misleading fat-loss advertisements?
Show answer
Correct answer: A — ₹3 lakh
The CCPA imposed a penalty of ₹3 lakh on VLCC Limited for misleading advertisements on CoolSculpting fat-loss treatments.