Amit Shah launches 'Vanitham She-Mart' shops and NCCF's 'Janah' products in Kollam, Keralam
On 26 September 2026 Union Cooperation Minister Amit Shah inaugurated 'Vanitham She-Mart' shops and launched the sale of NCCF's 'Janah' products in Kollam to link women SHGs and rural women entrepreneurs directly with markets.
Summary
Shah said She-Mart is being launched from Keralam, which has more than 23,000 active cooperative societies. Along with NCCF's more than 2,500 retail outlets, over 300 She-Marts will be opened across Keralam, Tamil Nadu and Karnataka. He said women's labour-force participation has risen from 23% in 2014-15 to 40%, bank accounts of 36 crore women have been opened, and 3 crore women have become Lakhpati Didis, with a target of 6 crore by 2029.
Key facts
- Launched
- 'Vanitham She-Mart' shops and NCCF 'Janah' products, Kollam, Keralam
- Aim
- Direct market access for women SHGs and rural women entrepreneurs
- Scale
- 300+ She-Marts across Keralam, Tamil Nadu, Karnataka; NCCF has 2,500+ outlets
- Keralam
- More than 23,000 active cooperative societies
- Women data
- Labour-force participation 23% (2014-15) to 40%; 3 crore Lakhpati Didis, target 6 crore by 2029
Practice MCQs 3 questions
In which city did Amit Shah inaugurate the 'Vanitham She-Mart' shops on 26 September 2026?
Show answer
Correct answer: C — Kollam
The She-Mart shops were inaugurated in Kollam, Keralam.
Under which brand name did NCCF launch the sale of its products in Kollam on 26 September 2026?
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Correct answer: A — Janah
Amit Shah launched the sale of NCCF's 'Janah' products; 'Vanitham' is the name of the She-Mart shops.
Consider the following statements made at the She-Mart launch in Kollam: 1. Women's labour-force participation has risen from 23% in 2014-15 to 40%. 2. The target is to make 10 crore women Lakhpati Didis by 2029. Which of the above is/are correct?
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Correct answer: A — 1 only
Statement 1 is correct. Statement 2 is wrong: 3 crore women have become Lakhpati Didis and the target is 6 crore by 2029.