Advertising legend Piyush Pandey of Ogilvy dies at 70
Piyush Pandey, the Ogilvy creative leader behind iconic Fevicol and Cadbury ads, died in Mumbai at 70; the Prime Minister condoled his death on 24 October 2025.
Summary
Advertising veteran Piyush Pandey died in Mumbai at the age of 70; his death was reported on 24 October 2025. Born in Jaipur, he joined Ogilvy in 1982 and spent about four decades there, becoming its Chief Creative Officer Worldwide and Executive Chairman, India. He was known for bringing everyday Hindi and Indian humour into advertising, with campaigns for brands such as Fevicol, Cadbury and Asian Paints. He received the Padma Shri in 2016. Prime Minister Narendra Modi said he made a monumental contribution to advertising and communications.
Key facts
- Age
- 70; died in Mumbai
- Career
- Joined Ogilvy in 1982; CCO Worldwide & Executive Chairman, India
- Known for
- Fevicol, Cadbury, Asian Paints campaigns
- Honour
- Padma Shri (2016)
- PM's tribute
- 24 Oct 2025
Practice MCQs 1 questions
Piyush Pandey, whose death at 70 was condoled by the Prime Minister in October 2025, was a well-known figure in which field?
Show answer
Correct answer: D — Advertising
NDTV and Indian Express: Piyush Pandey, who joined Ogilvy in 1982 and created iconic Fevicol and Cadbury ads, died at 70; he received the Padma Shri in 2016.